Tesco Bank reveals some Brits are more loyal to pets than partners
6 February 2023
With Valentine’s Day and National Love Your Pet Day, on 20th February 2023, approaching, Tesco Bank reveals that many of us are more smitten with our pets than our partners. In fact, nearly a quarter (23%) of people say they are more loyal to the relationship they have with their pets, compared to the one they have with their other loved ones1.
This increases to as many as 42% of 18 – 34-year-olds who say they’re more loyal to their furry friends than their other half.
With 59% of the UK owning pets – that’s 17 million households – there are approximately 34 million pets living within our homes today2. From putting our pet’s interests and needs before others, treating them to gifts and experiences, and even cancelling plans to spend more time with them, it’s clear the UK has a real love affair with their four-legged friends.
The findings come as part of a wider report from Tesco Bank which uncovers how loyalty is impacting what we do, and what we buy, and can be found here: https://bank.tescoplc.com/value-of-loyalty/
Alex Cross, Insurance Director, Tesco Bank commented: “The UK has a real love affair with pets, and our research shows that some of us are more loyal to our pets than the other loved ones in our lives. We might be looking forward to spoiling our pets even more than we normally do this National Love Your Pet Day, but the good news is that 2 in 3 of us feel it’s most important to be loyal to our partners, so all is not lost for Valentine’s Day!
“Our research also shows that rewards are a driver of loyalty when purchasing financial products, such as the Clubcard discount available to Clubcard members when they insure their pets with Tesco Bank Pet Insurance.”
ENDS
Notes to editors:
1. Research conducted by Opinium Research on behalf of Tesco Bank. Sample was 3,000 UK adults (aged 18+). Fieldwork was undertaken Wednesday 22nd June - Tuesday 28th June 2022.
2. Pet ownership in the UK 2022 | Statista
Tesco Bank Pet Insurance is arranged, administered and underwritten by Royal & Sun Alliance Insurance Ltd
About Tesco Bank
Tesco Bank’s goal is to make banking and insurance easier and better value for people who shop at Tesco. We’ve been around since 1997 and today we help more than 5 million customers manage their money every day. Our colleagues serve our customers seven days a week from our main centres in Edinburgh, Glasgow, Newcastle and Reigate, and we are also available through online and mobile banking 24/7. Tesco Bank participates in the Chartered Banker Professional Standards Board.